How To Create A Marketing Plan By Combining Online And Offline Marketing Strategies

Traffic to an organization web site will be enhanced when both online and offline marketing approaches are put together, as an example, you’ll experience an increase in leads, customers, and prospects.

In order to have this process to be more effective, you need to have a highly optimized and well designed website, and your offline marketing material should give out the same message as your online marketing does.

You are probably wondering exactly why this works so well and the answer is because analytics is much easier to track online versus offline, hence you could apply such an advantage to you offline marketing campaign in an effective manner in order to have enhanced leads to every aspect.

The very first strategy which you can use as it pertains to tracking marketing offline is to place a URL on the printed material that’s unique, and also creating a web page that enables you to see and track the efficiency of the campaign that’s not online. If you track these analytics, you can observe several critical factors like the geographical locations of your readers, which pages they mostly visit in your website, what proportion is completing the forms, and lots of other aspects that you formerly planned on viewing. Consequently, this would give you a good understanding of your offline, and also your online marketing campaign techniques for that specific product or service.

Interestingly enough, the exact opposite could be followed, which is another strategy. In a nutshell, your offline strategy could be enhanced with your blog or other social networking by bringing in visitors. Take for example, offering a unique item for those who follow you online, or even for your customers or prospects, which will involve getting them to stop in and visit your display at a fair. Doing this will give you with a wise idea of precisely how successful the marketing strategy is both offline and online, that is very valuable information.

Additionally it is crucial to remember the ever growing technology of cell phone, called QR codes. Such codes may be applied into offline campaigns. In using these codes, prospects found offline will be driven to your site, your video, a special offer you are giving out through a survey, and a lot more. Some way, this can be a very powerful tool to combine your offline marketing campaign with your online marketing strategy.

How about placing the URL of your social media pages, instead of giving out free advertising to social media companies simply by putting their logos on your offline marketing material. Yet another strategy is to make special deals to those who will follow you on those social networks. You should always push your business to the front instead of just putting logos and telling people that you’re on Twitter or Facebook.

Yet another approach you can follow is with your offline mailers. This strategy is particularly great for firms who send out mailers, where prospects fill in simple questions and send them back. An excellent way to gain a prospects trust and create relationship is to collect information about him before picking up the phone, and you do this by understanding background information and about where the prospect lives. Both your conversion rate and campaign effectiveness in marketing will be increased as a result.

These are just a few main approaches that you can put into action to mix your offline marketing strategy with your offline marketing approaches. Nevertheless, there are a lot more plans of action, the next objective is to convert your prospects into the clientele; nevertheless this requires far more information and facts.

Online Vs Offline Marketing Strategies – Which is Best For Your Success?

Network marketing and MLM businesses have been around for decades. The pioneers of the network marketing industry were Amway and Avon. They are mostly responsible for all of the offline marketing strategies that are still used today. They had to because the internet was not invented yet. Most if not all network marketing, MLM, home based businesses, affiliate marketing and direct marketing businesses have an online presence today. However, most of them are still using offline marketing strategies, even in light of the internet. So the question is, which is better, offline marketing or online marketing?

Offline Marketing

Most businesses have the, “if it is not broken don’t fix it”, motto and continue to use offline marketing as their main form of marketing. The first and most popular offline marketing strategy consists of getting your friends and family involved. This strategy is most successfully achieved through hotel meetings, conference calls and home parties. With this strategy, your market is a local one. Also you have to go out and find your prospects. The second most popular is buying leads from leads companies. This strategy involves calling complete strangers and using your phone sales skills to get prospects to know like and trust you instantly, in order to join your business. This strategy involves hours of phone time and is all about numbers. Once again, you are going out and finding prospects. The third, and most popular, is telling everyone that you see and come in contact with about your business. This strategy runs on the, you never know who might be interested and it’s all about the numbers game. Once again you’re going out and finding prospects. Other forms of offline marketing strategies involve: business cards, postcards, flyers, car wraps and more. These are the main offline marketing strategies that most companies and entrepreneurs implement in their business. The two main problems with offline marketing is saturation and you have to find the prospects.

Online Marketing

Very few network marketing and MLM companies and distributors market their businesses online. Most business owners that use offline strategies say that online marketing strategies will not work with their business model. Or they say that online marketing is to in personal. However Online marketing is the best way to put your business, products, services and brand in front of the biggest audience in the world. That audience is called the Web. The Web has a market of over 1.5 billion people in 100 English speaking countries. It can be accessed from anywhere in the world that has an internet connection. You can work your business in your underwear at home or on a beach in a tropical paradise and still reach the world. With online marketing strategies, such as article marketing, video marketing, social media marketing and more, prospects find you. Also once you put the content online, if done right, it will drive tons of traffic and leads to your site forever. With these types of strategies you are able to flood the marketing with your content. This in turn will brand you as the expert, not your company.

I, myself have used both strategies offline and online at one point in my career. Through the trial and error, I prefer and will always prefer online marketing strategies. My reasons are simple. You can reach a larger market from anywhere. All you need is a cell phone and laptop. You can avoid the saturation effect that offline marketing usually creates. Another reason is with the content you put online. It will drive traffic back to your site forever. Do the work right once and it continues to pay you. The last reason is, I don’t have to go and find people. People find me through the content I put out there and they instantly know, like and trust me because of it.

Home Based Business – Offline Marketing Strategies

The Internet has become the largest medium of communication; and has presented a lot of business opportunities.

Online home based business owners tend to limit themselves to online marketing methods. Nevertheless, there is a huge potential to promote your home based business through some cost effective offline marketing strategies.

So what are the most effective offline marketing strategies for your home based business?

1. Word of mouth in your circle of influence Word of mouth is one of the best free advertising channels. We all have people we interact with on a daily basis, and these are potential customers. Make a list of all the people you know or interact with and how can you best tell them about your internet business. Be passionate about your internet business and always be prepared to tell someone about it when an opportunity to do so presents itself!

2. Mail-out newsletters and flyers Mail-out newsletter or flyers can be effective if you target it to a specific ‘group’. You could create one to distribute to local day care centers just as an example – and in your newsletter or flyer, highlight the benefits of an online business to the targeted group, for example earning money at home for stay at home moms or dads. Posting your home based business URL on bulletin boards can also be effective.

3. Use and give away free branded ‘stuff’ You can promote your business by having your URL on all your stationery, all written communication and other items you can give away for free. If you want to get a lot of people to know about your home based business, you will need to come up with some creative ways of promoting your URL. You can be limited only by your imagination. Have your business cards with your home based business URL. Give them out to people you meet, leave them about where you can, such as in your local coffee shop.

4. Newspapers and magazines Local newspapers are good for advertising your online business. Most local papers have ‘home business opportunities’ section, so you run a regular classified advert. In addition, contact your local newspaper or business-oriented magazine and let the business editor know you have a new business and web site and what you offer. Local newspapers are frequently interested in featuring local business people and their accomplishments. This is free advertising and should always be used. You can also contact your local magazine and offer to write a monthly or weekly guest column for them, and include your ‘author bio’ and home based business URL.

5. Joint ventures with offline business You can get into a joint venture partnership with an offline business which sells a complementary product or service to your home based business. If you can identify a partner that best fit your business, this is an important offline marketing strategy that can help you succeed in your home based business by enabling you to reach potential customers that you could not reach before. As an example, if you have a website selling fitness/health products or tips, you could prepare a leaflet and make a deal with an offline local fitness/health shop where they giveaway your leaflet to their shoppers with each purchase.